Category: News

“FLY FISHING” SCRAMBLE SQUARES® PUZZLE, Item #10104
Celebrate nature, recreation and skill with a Scramble Squares® “Fly Fishing” puzzle that might be as cunning as the trout whose challenging pursuit can now be enjoyed in a living room! b. dazzle, inc.’s 9-piece puzzle is one of four Scramble Squares® puzzles awarded “Dr. Toy’s Best Vacation Children’s Products for 2006” by the Institute for Childhood Resources.

FOUR SCRAMBLE SQUARES® PUZZLES AWARDED “DR. TOY’S “BEST VACATION CHILDREN’S PRODUCTS 2006” BY THE INSTITUTE FOR CHILDHOOD RESOURCES

REDONDO BEACH, CA…June 7, 2006… b. dazzle, inc. of Redondo Beach, California, has announced that four of its Scramble Squares® 9-piece brain teaser puzzles have been honored by The Institute for Childhood Resources in San Francisco as “Dr. Toy’s BEST VACATION Children’s Products 2006.” The five Scramble Squares® puzzles receiving this prestigious award are “Covered Bridges,” “Fly Fishing,” “Outer Banks Lighthouses” and “San Antonio.”

Dr. Toy’s perfect solution to summertime doldrums is instantly available on the Worldwide Internet (http://www.drtoy.com) and by mail. Parents can request Dr. Toy’s 2005 list of new, developmentally appropriate and fun products that develop active, creative and educational skills by writing to

Dr. Toy at the Institute for Childhood Resources
268 Bush Street, San Francisco, CA 94104

and including a #10 SASE (self addressed stamped envelope).

Stevanne Auerbach, Ph.D. (aka “Dr. Toy”), childhood development specialist, cautions, “Parents must plan prepare and shop ahead for their children’s leisure time. These great products will help all parents to overcome the challenge of finding innovative, fun and interesting things for their kids to do,” says Dr. Toy. Dr. Toy’s selections help parents offer a healthy balance of positive activities for travel, skill building, physical development, hobbies, crafts and year-round creativity. Dr. Toy’s report reduces the time that it takes to locate new developmental and innovative products designed to help children be happy and productive.

Dr. Toy searches for products that meet the following criteria:
(1) Safe
(2) Well-designed
(3) Skill building
(4) Challenging
(5) Reasonable cost
(6) Fun!

Exquisite, award winning Scramble Squares® brain teaser puzzles for ages 4 to 104 are at least as popular with adults, seniors, teenagers and college students as they are with children. Each puzzle comes packaged in a unique, heavy duty, light weight and compact (101/2″ long x 53/4″ wide x 3/8″ deep) resealable vinyl travel pouch, which keeps the puzzle pieces from becoming lost or soiled. Each Scramble Squares® puzzle package includes a panel of fascinating factual information on the subject of the puzzle, as well as a trivia question and hidden answer, providing significant added value and educational stimulation.

Scramble Squares® teaches:
o Critical Thinking/Problem Solving Skills
o Patience
o Perseverance
o Statistical Probabilities
o Cooperative and Solitary Productivity

Scramble Squares® also helps maintain mental agility, sharpness and memory in seniors and adults, while providing hours of quiet and stimulating entertainment.

Although each Scramble Squares® puzzle has only nine 4” x 4” pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle™! At under $10.00 retail, Scramble Squares® puzzles make inexpensive, but highly entertaining and valued gifts for both men and women alike… for Father’s Day, Mother’s Day, Easter, Halloween, birthdays, get well, graduation, travel and holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve!™ Over 100 exquisite styles of colorful original art are available on nature, sports, history, culture, geography, science, technology, occupations, fantasy, hobbies and activities, and more new styles are added every six months. Store displays come complete with the unique Scramble Squares® “5–MINUTE CHALLENGE™” in-store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes!

“Our company’s mission is to produce a wide range of beautiful, wholesome, entertaining and informative gifts for under $10.00 retail for all ages of adults and children that can be selected by style to appeal to the personal interests of the recipient ,” says b. dazzle founder, puzzle designer, president & CEO, Kathie Gavin. “We are thrilled by the recognition of our efforts that has been bestowed upon us by Dr. Toy,” Gavin adds.

b. dazzle, inc. is an Official Member of the “CHARACTER COUNTS!” COALITION of the Josephson Institute of Ethics in Los Angeles: http://www.charactercounts.org (800-711-2670; 310-846-4800). The purpose of the “CHARACTER COUNTS!” Coalition is to fortify the lives of America’s young people with consensus ethical values called the “Six Pillars of Character.” These six key character values, which transcend divisions of race, creed, politics, gender and wealth, are trustworthiness, respect, responsibility, fairness, caring and citizenship. Because our society places such a high value on material success, there is the tendency in human nature to pursue success by any means, whether fairly or unfairly, honestly or dishonestly. Kathie Gavin explains, “We strongly believe that with our success comes a duty for us to contribute to our society. We wish to do so by advancing the principles of good character and ethical behavior, not only by operating our business in accordance with ethical standards, but also by advancing and promoting the importance of ethical business practices and ethical behavior throughout our industry and our society at large.”

The “CHARACTER COUNTS!” Coalition has become the nation’s leading character education system, now reaching five million youngsters through a widespread partnership of schools and youth-serving organizations. Two United States’ Presidents, the Congress, most states and countless municipalities have endorsed the Coalition’s approach and declared the third week in October “National CHARACTER COUNTS! Week.”

Olympic backstroke champion John Naber, one of the four Olympic swimming champions featured on the new “Swimming Champions” Scramble Squares® puzzle from b. dazzle, inc., says, “The Scramble Squares Puzzle is a perfect form of recreation … especially for an Olympian like me. Olympians are so competitive, we keep trying long after a lesser person gives up. These Scramble Squares are so challenging, they provide hours (if not days) of challenge. And I like that! It’s a gold medal puzzle!”

b. dazzle, inc. ENTERS LICENSE AGREEMENT WITH U.S. OLYMPIC COMMITTEE TO CREATE SCRAMBLE SQUARES® PUZZLES ON OLYMPIC SPORTS

REDONDO BEACH, CA… April 26, 2006… b. dazzle, inc. of Redondo Beach, California, has announced that it has entered into a license agreement with the United States Olympic Committee to create Scramble Squares® brain teaser puzzles on Olympic Sports themes, beginning with b. dazzle’s new “Swimming Champions” Scramble Squares® puzzle. This first in the Olympics series of Scramble Squares® puzzles features John Naber, Janet Evans, Rowdy Gaines, and Mary T. Meagher, each performing their signature swimming strokes (backstroke, breaststroke, crawl and butterfly, respectively) and shows the USOC Olympic rings logo on each of the puzzle’s nine 4″ x 4″ pieces. The original illustration of each champion swimmer on the puzzle includes the swimmer’s autograph.

The U. S. Olympic Committee’s mission statement is “To support United States Olympic and Paralympic athletes in achieving sustained competitive excellence and preserve the Olympic Ideals, and thereby inspire all Americans.” The Olympic ideals of excellence, teamwork and fair play also reflect the values and principles that drive b. dazzle, inc., according to b. dazzle founder, puzzle designer, president & CEO, Kathie Gavin. “What youngster doesn’t dream to someday represent his or her country in the Olympics and strive to achieve the pinnacle of his or her sport that only God’s grace, self-discipline, honesty and hard work can achieve?” she asks. “We wish to help inspire America’s youth toward high standards, we and are very grateful for the opportunity to reach them and their parents through our affiliation with the USOC.” Olympic backstroke champion John Naber adds, “The Scramble Squares Puzzle is a perfect form of recreation … especially for an Olympian like me. Olympians are so competitive, we keep trying long after a lesser person gives up. These Scramble Squares are so challenging, they provide hours (if not days) of challenge. And I like that! It’s a gold medal puzzle!”

Exquisite, award winning Scramble Squares® brain teaser puzzles for ages 4 to 104 are at least as popular with adults, seniors, teenagers and college students as they are with children. Although each Scramble Squares® puzzle has only nine 4” x 4” pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle®! At under $10.00 retail, Scramble Squares® puzzles make inexpensive, but highly entertaining and valued gifts for both men and women alike… for Father’s Day, Mother’s Day, Easter, Halloween, birthdays, get well, graduation, travel and holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve!® Over 120 exquisite styles of colorful original art are available on nature, sports, history, culture, geography, science, technology, occupations, gourmet, fantasy, hobbies and activities, and more new styles are added every six months. Store displays come complete with the unique Scramble Squares® “5-Minute Challenge™” in store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes!

Each Scramble Squares® puzzle package includes a panel of fascinating factual information on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy heavy duty 10-1/2″ long x 5-3/4″ wide x 3/8″ deep resealable vinyl travel pouch, which may be collected and stored easily in a standard 3-ring binder. The vinyl pouch is crystal clear, enabling the consumer to see the extraordinary beauty of the puzzles’ realistic original art, while achieving a very high amount of retail value per square foot of store space for the merchant.

Scramble Squares® teaches:
o Critical Thinking/Problem Solving Skills
o Patience
o Perseverance
o Statistical Probabilities
o Cooperative and Solitary Productivity

Scramble Squares® also helps maintain mental agility, sharpness and memory in seniors and adults, while providing hours of quiet and stimulating entertainment.

b. dazzle provides a free 24″ x 36″ full color “WIN A FREE PUZZLE” promotional poster to any store offering its customers the Scramble Squares® “5–MINUTE CHALLENGE.®” Retailers can give a free Scramble Squares® puzzle to any customer who accepts the challenge and successfully solves the nine piece Scramble Squares® demonstration puzzle within five minutes. b. dazzle promptly replaces the stores’ puzzles awarded to consumers at no cost to the merchants. b. dazzle’s permanent wood counter, floor and slat wall displays each feature a demonstration puzzle on an interactive playing surface with an electronic timer to time consumers in the 5–MINUTE CHALLENGE.® b. dazzle also offers a free, very compact, corrugated counter spinner display, including the timer and poster, with the purchase of any 72 Scramble Squares® puzzles in any quantity per style.

b. dazzle, inc. is an Official Member of the “CHARACTER COUNTS!” COALITION of the Josephson Institute of Ethics in Los Angeles: http://www.charactercounts.org (800-711-2670; 310-846-4800). The purpose of the “CHARACTER COUNTS!” Coalition is to fortify the lives of America’s young people with consensus ethical values called the “Six Pillars of Character.” These six key character values, which transcend divisions of race, creed, politics, gender and wealth, are trustworthiness, respect, responsibility, fairness, caring and citizenship. Because our society places such a high value on material success, there is the tendency in human nature to pursue success by any means, whether fairly or unfairly, honestly or dishonestly.

We strongly believe that with our success comes a duty for us to contribute to our society. We wish to do so by advancing the principles of good character and ethical behavior, not only by operating our business in accordance with ethical standards, but also by advancing and promoting the importance of ethical business practices and ethical behavior throughout our industry and our society at large. The “CHARACTER COUNTS!” Coalition has become the nation’s leading character education system, now reaching five million youngsters through a widespread partnership of schools and youth-serving organizations. Two United States’ Presidents, the Congress, most states and countless municipalities have endorsed the Coalition’s approach and declared the third week in October “National CHARACTER COUNTS! Week.”

b. dazzle’s new “Planets” Scramble Squares® brain teaser puzzle, one of four Scramble Squares® puzzle winners in Dr. Toy’s “Smart Play/Smart Toys Awards 2006, is truly a universal gift that is Easy To Play, But Hard To Solve!® for children, teenagers, adults and senior citizens of all ages.

FOUR Scramble Squares® PUZZLES NAMED TO DR. TOY’S “SMART PLAY/SMART TOYS AWARD” FOR 2006 BY THE INSTITUTE FOR CHILDHOOD RESOURCES

REDONDO BEACH, CA… April18, 2006… b. dazzle, inc. of Redondo Beach, California, has announced that four of its newest Scramble Squares® 9-piece brain teaser puzzles have been honored by The Institute for Childhood Resources in San Francisco as “Dr. Toy’s Smart Play/Smart Toys, the Best Smart Products for Baby to Older Children for 2006.” The four Scramble Squares® puzzles receiving this prestigious award are “Alaska,” “Alligators,” “Planets and “Pirates.” The second report of winning toys for “Dr. Toy’s Smart Play/Smart Toys 2006,” based on the newly released book, is now available to parents, teachers and others on Dr. Toy’s Guide, on the Internet’s World Wide Web. The free report is available by requesting a copy by sending a SASE #10 envelope to
Dr. Toy or by logging onto www.drtoy.com.

“Dr. Toy’s Smart Play/Smart Toys Product Awards Program 2006,” was developed by noted child development authority Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy), as a service to consumers who desire to purchase safe,
affordable, educationally oriented and stimulating toys and other products for children.

“As a childhood specialist for over 35 years,” says Dr. Toy, Director of the Institute for Childhood Resources, founded in San Francisco in 1975, “I have seen the continuous, essential need for more year-round resources for consumers to identify and choose the most appropriate, safe and engaging learning and developmental products for all children.”

Dr. Toy reports that in the years the innovative on-line magazine, Dr. Toy’s Guide, has been available, “thousands of visitors daily from around the world have accessed its information.” This web site was the first on-line to evaluate toys and children’s products. The report is being released according to Dr. Toy to “encourage parents and teachers to focus on the value of play as essential to the learning process.” She adds, “The smart play products selected from varied companies across the U.S., Canada and from other countries will provide children with exciting new learning tools that will help them not only to do better in school, but will also provide constructive activities to do after school.” The winning products include innovative toys, games, books, videos, audiotapes, software/CD’s, crafts and other children’s products.

Dr. Auerbach believes “parents need help to get a head start locating new diversified products that children will enjoy using while they increase learning skills, enhance instruction and expand creativity.” The honored products are from among large and small companies and range from low to high tech for “hours of constructive, educational and stimulating fun.”

“Children learn best through play,” says Dr. Auerbach,” and these “Smart Toys and Smart Products” encourage children to maximize their potentials and make the most of “Smart Play.”

“By making a renewed focus on selecting summer as an ideal time for choosing new products for children,” adds Dr. Toy, “parents improve their children’s development.” “This is a perfect time,” she says, “to ‘take stock’ and do an inventory of what your child is playing with, what is not used and what they need next in their learning process.”

Dr. Toy’s Smart Play/Smart Toys” award winning products were carefully chosen from among hundreds that she reviewed at toy fairs, catalogs and through many other sources, and by using extensive criteria that she has developed over many years. Among the criteria are: safety, age-appropriateness, design, durability, lasting play value, cultural and ethnic diversity, good transition from home to school, educational value, learning skills, creativity, improvement in the understanding of the community and the world, good value for price, and, naturally, fun.

Exquisite, award winning Scramble Squares® brain teaser puzzles for ages 4 to 104 are at least as popular with adults, seniors, teenagers and college students as they are with children. Although each Scramble Squares® puzzle has only nine 4” x 4” pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle®! At under $10.00 retail, Scramble Squares® puzzles make inexpensive, but highly entertaining and valued gifts for both men and women alike… for Father’s Day, Mother’s Day, Easter, Halloween, birthdays, get well, graduation, travel and holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve!® Over 100 exquisite styles of colorful original art are available on nature, sports, history, culture, geography, science, technology, occupations, fantasy, hobbies and activities, and more new styles are added every six months. Store displays come complete with the unique Scramble Squares® “5–MINUTE CHALLENGE®” in-store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes!

Current Scramble Squares® puzzle topic categories include nature, sports, history, culture, geography, science, technology, occupations, fantasy, gourmet, hobbies and activities. New styles are added approximately every six months. The suggested retail price for a Scramble Squares® puzzle is $8.95 each.

Each Scramble Squares® puzzle package includes a panel of fascinating facts on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy heavy duty 101/2″ long x 53/4″ wide x 3/8″ deep resealable vinyl travel pouch, which may be collected and stored easily in a standard 3-ring binder. The vinyl pouch is crystal clear, enabling the consumer to see the extraordinary beauty of the puzzles’ realistic original art, while achieving a very high amount of retail value per square foot of store space for the merchant.

Scramble Squares® teaches:
o Critical Thinking/Problem Solving Skills
o Patience
o Perseverance
o Statistical Probabilities
o Cooperative and Solitary Productivity

Scramble Squares® also helps maintain mental agility, sharpness and memory in seniors and adults, while providing hours of quiet and stimulating entertainment.

b. dazzle provides a free 24″ x 36″ full color “WIN A FREE PUZZLE” promotional poster to any store offering its customers the Scramble Squares® “5–MINUTE CHALLENGE.® ” Retailers can give a free Scramble Squares® puzzle to any customer who accepts the challenge and successfully solves the nine piece

Scramble Squares® demonstration puzzle within five minutes. b. dazzle promptly replaces the stores’ puzzles awarded to consumers at no cost to the merchants. b. dazzle’s permanent wood counter, floor and slat wall displays each feature a demonstration puzzle on an interactive playing surface with an electronic timer to time consumers on the 5–MINUTE CHALLENGE.®

b. dazzle also offers a free, very compact, corrugated counter spinner display, including the timer and poster, with the purchase of any 72 Scramble Squares® puzzles in any quantity per style.

” We are very honored and proud to have again met Dr. Toy’s rigorous standards to be selected for this most prestigious award,” says b. dazzle founder, puzzle designer, president & CEO, Kathie Gavin. She adds, “Each year we strive to introduce products that are worthy of Dr. Toy’s thorough and careful scrutiny, and we consider Dr. Toy’s “Smart play Smart Toys Award” as our validation of our creative efforts and of our unwillingness to compromise our production standards or our commitment to the easy affordability of our products.”

This “INSECTS” SCRAMBLE SQUARES® PUZZLE is a “Honors National Parenting Publications Award” winner, a program sponsored by United Parenting Publications, Inc. and promoted in association with parenting publishers across the United States. Scramble Squares® 9-piece brain teaser puzzles are Easy To Play, But Hard To Solve!® for children, teenagers, adults and senior citizens. Scramble Squares® teaches patience, perseverance and critical thinking skills and helps maintain mental sharpness while providing stimulating entertainment as a solitaire game or a cooperative activity.

b. dazzle, inc.’s “INSECTS” SCRAMBLE SQUARES® PUZZLE WINS PRESTIGIOUS HONOR AWARD IN THE NATION’S MOST DISTINGUISHED PARENTING AWARDS COMPETITION

REDONDO BEACH, CA…November 1, 2005…b. dazzle, inc. of Redondo Beach, California,has announced that its “INSECTS” Scramble Squares® 9-piece brainteaser puzzle was named a Honor Award winner in the 2005 National Parenting PublicationsAwards (NAPPA) competition announced today in select local parenting publications across the country and online at http://www.Parenthood.com. This distinction recognizes Scramble Squares® puzzles as among the best toys, books, DVDs,software, music and spoken-word recordings available for children today.

Now in its 15th year, NAPPA is a well known name in industries focused on children’s learning and entertainment. Time-starved parents and loving adults who want high-quality children’s toys and products that provide “smart fun,” good design and with children’s developmental needs can just reach for this newly released list of NAPPA winners for holiday and year-round children’s gift giving.

“NAPPA-winning products meet the most stringent criteria and are judged by nationally recognized industry experts, educators and advocates in their fields, ” says NAPPA spokesperson Barbara Smith Decker. “The NAPPA awards have set the industry standard of excellence for more than 15 years and are a sought-after honor by manufacturers, recording artists, publishers and product designers. Each product category is evaluated by a separate panel of judges, including play specialists from the National Lekotek Center, educators, widely published authors, psychologists and nationally known book, media and music reviewers.

When parents see the NAPPA Honor’s seal on packaging of winning products, they’re assured a safe, fun and educational experience for their children. NAPPA Toy Judge Ellen Metrick is a toy specialist with the National Lekotek Center, a leading nonprofit authority on children’s play and toys, and an expert in toy selection for children with special needs. In her award review of b. dazzle, inc.’s Scramble Squares® puzzles, Ms. Metrick wrote, “Match the pictures on the edges of nine individual squares in every direction to complete the puzzle. Themed puzzles include Insects, Serengeti, Bunnies, Butterflies, North American Birds, Lewis and Clark, Symphony, Diggin’ Dinos, Classic Cars, Boston, Frogs and Tropical Fish. (Each sold separately) All puzzles are equally beautiful, equally challenging and equally deserving of an Honor Award.”

The National Parenting Publications Awards were created in 1990 to review children’s media. It has since expanded into two divisions:

• Children’s Resources– including toys, music, books, spoken word/storytelling,DVDs and software
• Parenting Resources– including books, videos/DVDs, gadgets and products that make parenting easier.

NAPPA has been recognized for its service to parents, winning the Parenting Publications of America’s Gold Award for Editorial Excellence. NAPPA is a program of United Parenting Publications, Inc. and is featured in nearly 50 local and regional parenting magazines nationwide and on Parenthood.com.

Exquisite, award winning Scramble Squares® brain teaser puzzles for ages 4 to 104 are at least as popular with adults, seniors, teenagers and college students as they are with children. Although each Scramble Squares® puzzle has only nine 4” x 4” pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle®! At under $10.00 retail, Scramble Squares® puzzles make inexpensive, but highly entertaining and valued gifts for both men and women alike… for Father’s Day, Mother’s Day, Easter, Halloween, birthdays, get well, graduation, travel and holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve!® Over 120 exquisite styles of colorful original art are available on nature, sports, history, culture, geography, science, technology, occupations, gourmet, fantasy, hobbies and activities, and more new styles are added every six months. Store displays come complete with the unique Scramble Squares® “5-MINUTE CHALLENGE ®” in store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes!

Each Scramble Squares® puzzle package includes a panel of fascinating factual information on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy heavy duty 101/2″ long x 53/4″ wide x 3/8″ deep resealable vinyl travel pouch, which may be collected and stored easily in a standard 3-ring binder. The vinyl pouch is crystal clear, enabling the consumer to see the extraordinary beauty of the puzzles’ realistic original art, while achieving a very high amount of retail value per square foot of store space for the merchant.

Each Scramble Squares® puzzle package includes a panel of fascinating factual information on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy heavy duty 10-1/2″ long x 5-3/4″ wide x 3/8″ deep resealable vinyl travel pouch, which may be collected and stored easily in a standard 3-ring binder. The vinyl pouch is crystal clear, enabling the consumer to see the extraordinary beauty of the puzzles’ realistic original art, while achieving a very high amount of retail value per square foot of store space for the merchant.

Scramble Squares® teaches:
o Critical Thinking/Problem Solving Skills
o Patience
o Perseverance
o Statistical Probabilities
o Cooperative and Solitary Productivity

Scramble Squares® also helps maintain mental agility, sharpness and memory in seniors and adults, while providing hours of quiet and stimulating entertainment.

b. dazzle provides a free 24″ x 36″ full color “WIN A FREE PUZZLE” promotional poster to any store offering its customers the Scramble Squares® “5–MINUTE CHALLENGE.®”

Retailers can give a free Scramble Squares® puzzle to any customer who accepts the challenge and successfully solves the nine piece Scramble Squares® demonstration puzzle within five minutes. b. dazzle promptly replaces the stores’ puzzles awarded to consumers at no cost to the merchants. b. dazzle’s permanent wood counter, floor and slat wall displays each feature a demonstration puzzle on an interactive playing surface with an electronic timer to time consumers in the 5–MINUTE CHALLENGE.® b. dazzle also offers a free, very compact, corrugated counter spinner display, including the timer and poster, with the purchase of any 72 Scramble Squares® puzzles in any quantity per style.

“We are proud and extremely gratified that our Scramble Squares® puzzles have achieved NAPPA’s very high standards for its annual “NAPPA HONOR AWARDS,” says b. dazzle founder, puzzle designer, president & CEO, Kathie Gavin. “We are especially humbled by NAPPA judge Merrick’s high compliments for our entire Scramble Squares® line of puzzles. All of us at b. dazzle, inc. work very hard to create high value, low cost, beautiful, entertaining and informative educational products that are made in America for the enjoyment of men and women of all ages,” Gavin adds.

b. dazzle, inc. is an Official Member of the “CHARACTER COUNTS!” COALITION of the Josephson Institute of Ethics in Los Angeles: http://www.charactercounts.org (800-711-2670; 310-846-4800). The purpose of the “CHARACTER COUNTS!” Coalition is to fortify the lives of America’s young people with consensus ethical values called the “Six Pillars of Character.” These six key character values, which transcend divisions of race, creed, politics, gender and wealth, are trustworthiness, respect, responsibility, fairness, caring and citizenship. Because our society places such a high value on material success, there is the tendency in human nature to pursue success by any means, whether fairly or unfairly, honestly or dishonestly. We strongly believe that with our success comes a duty for us to contribute to our society. We wish to do so by advancing the principles of good character and ethical behavior, not only by operating our business in accordance with ethical standards, but also by advancing and promoting the importance of ethical business practices and ethical behavior throughout our industry and our society at large. The “CHARACTER COUNTS!” Coalition has become the nation’s leading character education system, now reaching five million youngsters through a widespread partnership of schools and youth serving organizations. Two United States’ Presidents, the Congress, most states and countless municipalities have endorsed the Coalition’s approach and declared the third week in October “National CHARACTER COUNTS! Week.”

These endangered, highly social, warm water sea mammals enjoy playing follow the leader, body surfing and nuzzling one another. Long ago, sailors mistook manatees as the mermaids of legends. UNSCRAMBLE the nine 4” x 4” square pieces by perfectly matching the beautiful illustrations on the squares’ edges, while forming a 12” x 12” square. Award winning Scramble Squares® brain teaser puzzles are Easy To Play, But Hard To Solve!® for children, teenagers, adults and senior citizens of all ages.

“MANATEES” SCRAMBLE SQUARES® PUZZLE HONORED AMONG” DR. TOY’S 10 BEST SOCIALLY RESPONSIBLE PRODUCTS” FOR 2005 BY THE INSTITUTE FOR CHILDHOOD RESOURCES

REDONDO BEACH, CA…September 20, 2005… b. dazzle, inc. of Redondo Beach, California,has announced that its “MANATEES” Scramble Squares® 9-piece brainteaser puzzle has been honored by The Institute for Childhood Resources in San Francisco as among “Dr. Toy’s 10 BEST SOCIALLY RESPONSIBLE PRODUCTS” FOR2005 and as one of “Dr. Toy’s 100 BEST CHILDREN’S PRODUCTS” FOR 2005.

The 14th Annual report of “Dr. Toy’s 100 Best Children’s Products 2004” awards,announced on September 12, is now available to parents, teachers and others in the online magazine, Dr. Toy’s Guide, at http://www.drtoy.com. The free report is available by sending an SASE #10 envelope to Dr. Toy.

“Dr. Toy’s 100 Best Children’s Products Awards Program 2005” was developed by noted child development authority Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally oriented and stimulating toys and products for children.

“As a childhood specialist for over 35 years,” says Dr. Toy, Director of the Institute for Childhood Resources, founded in San Francisco in 1975, “I have seen the continuous, essential need for more year-round resources for consumers to identify and choose the most appropriate, safe and engaging learning and developmental products for all children.”
Dr. Toy reports that in the years the innovative on-line magazine, Dr. Toy’s Guide, has been available, “thousands of visitors daily from around the world have accessed its information.” The site was the first on-line to evaluate toys and children’s products.

The report, “Dr. Toy’s 100 Best Children’s Products for 2005,” is being released, according to Dr. Toy, to “encourage parents and teachers to focus on the value of play as essential to the learning process.”
She adds, “The smart play products selected from 100 companies across the U.S., Canada and from other countries will provide children with exciting new learning tools that help them to do better in school, and also provide constructive activities to do after school.” The winning products include innovative toys, games, books, videos, audiotapes, software/CDs, crafts, socially responsible and other children’s products.

Dr. Auerbach believes “parents and grandparents need help to get a head start locating new, diversified products that children will enjoy using while they increase learning skills, enhance instruction and expand creativity.” The products are balanced from among large and small companies and range from low to high tech for “hours of constructive, educational and stimulating fun.”

“Children learn best from play,” says Dr. Auerbach, “and these smart products encourage children to maximize their potentials.”

Exquisite, award-winning Scramble Squares® brain teaser puzzles for ages 4 to 104 are at least as popular with adults, seniors, teenagers and college students as they are with children. Although each Scramble Squares® puzzle has only nine 4” x 4” pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle®! At under $10.00 retail, Scramble Squares® puzzles make inexpensive, but highly entertaining and valued gifts for both men and women alike… for Father’s Day, Mother’s Day, Easter, Halloween, birthdays, get well, graduation, travel and holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve!® Over 120 exquisite styles of colorful original art are available on nature, sports, history, culture, geography, science, technology, occupations, gourmet, fantasy, hobbies and activities, and more new styles are added every six months. b. dazzle, inc. store displays come complete with the unique Scramble Squares® “5-Minute Challenge®” in-store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes!

Each Scramble Squares® puzzle package includes a panel of fascinating factual information on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy heavy duty 101/2″ long x 53/4″ wide x 3/8″ deep resealable vinyl travel pouch, which may be collected and stored easily in a standard 3-ring binder. The vinyl pouch is crystal clear, enabling the consumer to see the extraordinary beauty of the puzzles’ realistic original art, while achieving a very high amount of retail value per square foot of store space for the merchant.

Scramble Squares® teaches:
o Critical Thinking/Problem Solving Skills
o Patience
o Perseverance
o Statistical Probabilities
o Cooperative and Solitary Productivity

Scramble Squares® also helps maintain mental agility, sharpness and memory in seniors and adults, while providing hours of quiet and stimulating entertainment.

b. dazzle provides a free 24″ x 36″ full color “WIN A FREE PUZZLE” promotional poster to any store offering its customers the Scramble Squares® “5–MINUTE CHALLENGE®. ” Retailers can give a free Scramble Squares® puzzle to any customer who accepts the challenge and successfully solves the 9-piece Scramble Squares® demonstration puzzle within five minutes. b. dazzle promptly replaces the stores’ puzzles awarded to consumers at no cost to the merchants. b. dazzle’s permanent wood counter, floor and slat wall displays each feature a demonstration puzzle on an interactive playing surface with an electronic timer to time consumers in the 5–MINUTE CHALLENGE®. b. dazzle also offers a free, very compact, corrugated counter spinner display, including the timer and poster, with the purchase of any 72 Scramble Squares® puzzles in any quantity per style.

“We are very pleased, honored and extremely gratified that our newest Scramble Squares® puzzles have maintained the very high standards that Dr. Toy upholds as her criteria for the annual “DR. TOY’S 100 BEST PRODUCTS” awards,” says b. dazzle founder, puzzle designer, president & CEO, Kathie Gavin. “ We are humbled to be honored as among the 10 Best Socially Responsible Products, ” she adds. “Dr. Toy’s 100 Best Children’s Products” awards program is the standard by which we measure our design and production success. We are proud to have again achieved that success,” Gavin adds.

b. dazzle, inc. is an official member of the CHARACTER COUNTS! Coalition of the Josephson Institute of Ethics in Los Angeles: (800-711-2670; 310-846-4800). The purpose of the CHARACTER COUNTS! Coalition is to fortify the lives of America’s young people with consensus ethical values called the “Six Pillars of Character.” These six key character values, which transcend divisions of race, creed, politics, gender and wealth, are trustworthiness, respect, responsibility, fairness, caring and citizenship. Because our society places such a high value on material success, there is the tendency in human nature to pursue success by any means, whether fairly or unfairly, honestly or dishonestly. We strongly believe that with our success comes a duty for us to contribute to our society. We wish to do so by advancing the principles of good character and ethical behavior, not only by operating our business in accordance with ethical standards, but also by advancing and promoting the importance of ethical business practices and ethical behavior throughout our industry and our society at large. The “CHARACTER COUNTS!” Coalition has become the nation’s leading character education system, now reaching five million youngsters through a widespread partnership of schools and youth-serving organizations. Two United States’ Presidents, the Congress, most states and countless municipalities have endorsed the Coalition’s approach and declared the third week in October “National CHARACTER COUNTS! Week.”