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REDONDO BEACH, CA… DECEMBER 19, 2006… b. dazzle, inc. has announced its firstpuzzle in its new “American Cultural Diversity ” series of ScrambleSquares® puzzles, “Irish Heritage.” “Irish immigrants, likeimmigrants from Italy, China, England, Germany, Mexico, Holland, Greece, Ethiopia,Norway, Russia and so many other countries around the world have built our countryinto the most diversified, free and productive country in the world,” saysKathie Gavin, b. dazzle, inc. founder, president & ceo. “With our newIrish Heritage Scramble Squares® puzzle, we begin to celebrate the culturaldiversity of our citizens that has contributed so much to America’s greatness,” sheadds.

Adults and seniors love Scramble Squares® puzzles at least as much as do children, teenagers and college students. Although each Scramble Squares® puzzle has only nine 4″ x 4″ square pieces, Scramble Squares® puzzles are Perhaps the World’s Most Challenging Puzzle®! At under $10.00 each suggested retail, Scramble Squares® puzzles make inexpensive, but highly valued gifts for both men and women alike… for Father’s Day, Mother’s Day, Graduation, Travel, Get Well, Easter baskets and other baskets, Birthdays and for the Holidays. Scramble Squares® puzzles are Easy To Play, But Hard To Solve®! Over 120 exquisite Scramble Squares® styles are available on nature, sports, history, culture, geography, occupations, science, technology, fantasy, gourmet, hobbies and activities.

Scramble Squares® puzzles are among the most honored products in the gift, games and educational products industries: Scramble Squares® 9-piece brain teaser puzzles received the maximum number of four “Dr. Toy’s Smart Play/Smart Toys Awards for 2006” from the Institute for Childhood Resources in San Francisco. Five more Scramble Squares® puzzles were also honored by The Institute for Childhood Resources as “Dr. Toy’s BEST VACATION Children’s Products 2006.” The “Swimming Champions” Scramble Squares® puzzle has been honored by The Institute for Childhood Resources in San Francisco as among “Dr. Toy’s 10 BEST SOCIALLY RESPONSIBLE PRODUCTS FOR 2006″ and as one of “Dr. Toy’s 100 BEST CHILDREN’S PRODUCTS FOR 2006.” Scramble Squares® 9-piece brainteaser puzzles were named “HONOR AWARD” winners in the 2005 National Parenting Publications Awards (NAPPA). Scramble Squares® puzzles were awarded the “Chicago’s Choice Award for 2004,” presented during the January Chicago Gift & Home Market to acknowledge distinctive gift products and product lines exhibited at the Chicago Gift & Home Market. GAMES magazine’s “100 BEST GAMES RATED” buyers guide issue has rated Scramble Squares® as among the TOP 100 GAMES available for all ages.

Scramble Squares® puzzles teach patience, perseverance, fine motor skills and critical thinking skills and help maintain mental agility in older persons, while providing stimulating
entertainment as either a solitaire game or as a cooperative activity. Each puzzle package includes a panel of fascinating facts on the subject of the puzzle, as well as a trivia question and hidden answer, all packaged in a unique and handy resealable clear vinyl pouch, which can be collected and stored easily in a standard 3-ring binder.

b. dazzle, inc. retail store Scramble Squares® puzzle displays come complete with the unique Scramble Squares® “5-MINUTE CHALLENGE®” in-store free puzzle giveaway promotion for consumers who solve a Scramble Squares® demonstration puzzle within five minutes! b. dazzle provides a free 24″ x 36″ full color “WIN A FREE PUZZLE” promotional poster to any store offering its customers the Scramble Squares® “5–MINUTE CHALLENGE®. ” Retailers can give a free Scramble Squares® puzzle to any customer who accepts the challenge and successfully solves the 9-piece Scramble Squares® demonstration puzzle within five minutes. b. dazzle promptly replaces the stores’ puzzles awarded to consumers at no cost to the merchants. b. dazzle’s permanent wood counter, floor and slat wall displays each feature a demonstration puzzle on an interactive playing surface with an electronic timer to time consumers in the 5–MINUTE CHALLENGE®.

b. dazzle also offers a free, very compact, corrugated counter spinner display, including the timer and poster, with the purchase of any 72 Scramble Squares® puzzles in any quantity per style.

b. dazzle, inc. is an Official Member of the “CHARACTER COUNTS!” COALITION of the Josephson Institute of Ethics in Los Angeles: (800-711-2670; 310-846-4800). The purpose of the “CHARACTER COUNTS!” Coalition is to fortify the lives of America’s young people with consensus ethical values called the “Six Pillars of Character.” These six key character values, which transcend divisions of race, creed, politics, gender and wealth, are trustworthiness, respect, responsibility, fairness, caring and citizenship. Because our society places such a high value on material success, there is the tendency in human nature to pursue success by any means, whether fairly or unfairly, honestly or dishonestly. Kathie Gavin explains, “We strongly believe that with our success comes a duty for us to contribute to our society. We wish to do so by advancing the principles of good character and ethical behavior, not only by operating our business in accordance with ethical standards, but also by advancing and promoting the importance of ethical business practices and ethical behavior throughout our industry and our society at large.” The “CHARACTER COUNTS!” Coalition has become the nation’s leading character education system, now reaching five million youngsters through a widespread partnership of schools and youth-serving organizations. Two United States’ Presidents, the Congress, most states and countless municipalities have endorsed the Coalition’s approach and declared the third week in October “National CHARACTER COUNTS! Week.”